Belye Alvy

Belye Alvy (Russian: Бе́лые А́львы) is a small Russian publishing house based in Moscow. It mainly publishes books focused on Slavic pseudohistory, race science, and esotericism. The company's motto is "The books for the enlightened".

Svetlana Udalova is the head of the publishing house. She is educated as a physicist.

Name
"Belye Alvy" means "white alfar" in Russian, referring to the spirits from medieval Icelandic folklore. Some scholars connect this Old Norse word with the reconstructed Proto-Indo-European root *albh- 'white', from which the Old Norse álpt 'swan' is also sometimes derived. Belye Alvy's logo is a pair of swans, making their corporate identity an interesting example of complex etymological wordplay.

Udalova says that she came up with the name and the logo together with Vladimir Shcherbakov, an author of science fiction and pseudohistorical theories about Etruscans and Slavic prehistory. Svetlana Udalova considers the Icelandic term to be the name of the ancestor race of humanity, whom she equates with the Hyperboreans and Proto-Indo-Europeans. She also believes it to be the Hyperborean name for the. This explanation is similar to the one given by the publisher Alva-Pervaya, established in 2004.

History
Belye Alvy was founded in 1994, as a publisher specialising in legal and economic literature. It changed its direction in 1999, when it shifted focus to "alternative" patriotic and racialist literature. In that year Belye Alvy published "New materials for the ancient history of the Slavs", a book by Yegor Klassen, a 19th century crank decipherer, which provided Proto-Slavic interpretations for a number of Etruscan inscriptions. This was possible for Klassen, because he arrived at the conclusion that the ancient Slavs (whom he equates with the Scythians and the Trojans) had writing before anyone else in the West.

In 2007 the publishing house was raided by the Russian police after complaints about "Nazi literature". However, as of 2023, their series "Library of Racial Thought" is being published to this day. In this series, they are reprinting the race-related works of Nazi eugenicists like, as well as modern leaders of the extreme right like.

Gusev, OM 2001, Magic of the Russian Name
The book is a general introduction to Vseyasvetnaya Gramota, with the author going through each of the VG letters, explaining the esoteric meanings of the letters, and listing Russian names that contain them. This is interspersed with antisemitic conspiracy theories, miscellaneous pseudoscientific ideas like, ideas picked up from Chudinov's work, and many other interesting things.

Gnatyuk, YuV & Gnatyuk, VS 2003, Tales of the Russian Times of Old
The authors analysed some works written by Yuriy Mirolyubov, the man who "discovered" the Book of Veles and noted that there are many uncanny resemblances. That did not fit well with Mirolyubov's narrative. Instead of coming to the sensible conclusion, the Gnatyuks decided that Mirolyubov had more material than just the tablets that were composed into the Book of Veles. According to their version, he published one part as the Book of Veles, another as Zakharikha's Tales, which he simply "embellished" with the claim that he recorded these tales from his own grandma, while the third part exists as scattered material in his fiction work. To top it all off, the "lost tablets" record texts that are even more ancient than the Book of Veles, by thousands of years! This analysis is concluded with the authors "reconstructions" of the texts that were to become Zakharikha's Tales.

Timazin, D 2008, Гead the Secret of Language
This book really shakes things up by introducing a surprisingly fresh claim: the oldest language wasn't simply Slavic, it was both Slavic and Tatar! The author uses this realisation, as well as his native knowledge of Tatar, to shed light on the etymologies of terms like "escalator" or names like Constantine and Cicero. The book is structured as a series of short eclectic essays on topics ranging from Nikola Tesla's knowledge of the secret of the Atlantis to the languages of the Maya and Aztecs (hint: they all spoke Slavic-Tatar, and "Aztec" in fact transparently means "we opened" in Tatar). The author concludes the book with a mysterious formula: THOUGHT + WORD (speech) + WRITING (alphabet) = TRINITY.