Alva-Pervaya

Alva-Pervaya (Russian: Альва-Первая) was a small publishing house based in Moscow, Russia. It specialised in pseudohistorical literature and was responsible for printing many of Valery Chudinov's first books. It also printed novels.

The head of the company was Larisa Nevzorova. Alva-Pervaya appears to have ceased activity around 2011, when they published a book called Unity of the Trinity and reprinted Chudinov's Treasure of Rethra.

Name
The name "Alva-Pervaya" includes the word "Alva", which was popular in some "alternative" circles in Russia. The same word is used by the crank publisher Belye Alvy.

When the company's website was still running, it contained an explanation for the word:

The site of the Northern Tradition Society, closely linked with Alva-Pervaya, mentions the book Hyperborean Faith of the Rusians (1999), which contains some of the same ideas. The site mentions it as the starting point for the society, which makes it a possible starting point for this mythology.

Activity
Alva-Pervaya printed several series of books:


 * Russian Northern Tradition. This series contained a mix of esoterica, fiction and pseudohistory, with the common thread being the focus on the Hyperborea.
 * Russian Writing. Valery Chudinov was the only author published in this series with one exception: The Universe of Russian pre-Cyrillic Writing, which is an edited volume with chapters by a number of contributors. Most of the series focuses on Chudinov's decipherment efforts, with the exception of the book Idea of an Evolutionary Dictionary where Chudinov for the first time tries his hand at etymology.
 * Palinode. The End of Delusion About Christ. The series is an attempt to marry the 1936 American antisemitic treatise Christ was not a Jew, Chudinov's runic analysis of Orthodox icons, and the body of work about Slavic Hyperboreans. Speaks for itself.
 * Chronicle of Russian Glory. All of the books in the series are novels on a patriotic theme, set in different time periods. Every book in the series was written under the ridiculous pen name Andrey Voronov-Orenburgsky.

The publishing house is closely connected with the Northern Tradition Society. Unlike Alva-Pervaya's website, the Society's website is still accessible as of 14 May 2023. However, the last updates don't seem to go past 2010, the same time when Alva-Pervaya went quiet.

Alva-Pervaya actively promoted Chudinov's books and organised related activities. In May 2009, the main page of their website prompted the viewer to sign up to Chudinov's lectures on palaeography, jointly organised by Alva-Pervaya and the Institute of Old Slavic and Old Eurasian Civilisation.

There are several pieces of evidence that hint at a continuity between Alva-Pervaya and the Traditsiya publishing house. Alva-Pervaya's site had a link to the Traditsiya online store in its sidebar. Both are heavily focused around Chudinov, with Traditsiya even creative a separate storefront for just his books. Traditsiya's website uses as its logo an image that was used as the book cover of what seems to be the last book published by Alva-Pervaya, Unity of the Trinity: a stylised picture of a tree with an Orthodox cross, Hindu and the Northern Tradition cross logo. The last piece of circumstantial evidence is Alva-Pervaya's books having a very prominent position on the site, with the category "Russian Northern Tradition", leading to a catalogue of books published by Alva-Pervaya, being listed right below "new releases". However, the exact relation between the two companies remains unclear.